Google rolls out January 2020 Core Update in its Algorithm Google keeps updating its algorithm several times a month; however, the core update gets rolled out not so often. As the new year commenced, Google also announced that it would release the new core algorithm update "The January 2020 Core Update." In a post [...]
Why Does Mobile Usability Report Matter? Since July 1, 2019, Google commenced using Mobile-first indexing, meaning that Google is using the mobile version of the content for website indexing and ranking in its search results. Google used to index primarily the desktop version of a website page's content in evaluating the relevance of a [...]
Top Technical SEO Factors For Search Engine Ranking The major search engines—Google, Bing, Yahoo, DuckDuckGo, Baidu, etc—are endeavouring to provide highly customized, relevant, and personalized user experience in the form of the results shown on the Search Engine Result Pages (SERPs) as a response to the users' queries in real-time. There are many factors [...]
Google March 2019 Algorithm Update Google rolled out its first official update "The Core Algorithm Update" on 12th March 2019. The core update created ripples in the Search Engine Optimization (SEO) industry as the change affected millions of websites. Causing a major upheaval in the global search results, the core algorithm made changes to [...]
What Metrics to Look for Measuring Content Quality Content quality plays a pivotal role in generating leads, increasing business, and achieving digital marketing targets. Content performance can be measured and tracked in several ways, and there are so many metrics that can mislead us to track the true value of the quality content. If [...]
High-Quality Content As it has become quite common to say in the marketing world that major the secret in making a marketing campaign successful is all about creating quality content. We mostly categorize the content of high quality if it helps us meet our marketing objectives. The more benefits we get out of high-quality content, the [...]
Five Tools for Auditing Website Content Website content plays a critical role in generating leads, establishing brand authority, increasing Return on Investment (RoI), and gaining grounds as a trustworthy business in any industry. Content audit demands knowledge and expertise of a Search Engine Optimization (SEO) expert; however, there are multiple website content audit tools [...]
Essential SEO Ranking Factors To Keep An Eye On There are numerous factors which can cause a huge impact on your website overall SEO rankings in Search Engine Result Pages (SERPs). SEO has multiple aspects, including On-Page SEO, Off-Page SE0, Local SEO, and Technical SEO. Technical SEO is the one aspect that needs more [...]