What Metrics to Look for Measuring Content Quality
Content quality plays a pivotal role in generating leads, increasing business, and achieving digital marketing targets. Content performance can be measured and tracked in several ways, and there are so many metrics that can mislead us to track the true value of the quality content. If we narrow down the metrics of quality content to some major factors, we can say pageviews, organic traffic, links, conversions, and engagement are the ones that can lead to us to the right way of tracking of the content.
- Pageviews
- Organic traffic
- Links
- Conversions
- Engagement
Pageviews
Acording to Google: “A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is the total number of pages viewed. Repeated views of a single page are counted. ”
When a user visits one of thewebsite pages, it counts as one pageview. Pageviews are tallied for each page of your site. Web analytics programs calculate the average number of pageviews per visitor by dividing the total number of views by the number of unique visitors. Pageviews indicate how popular a post or page is. If you think that the users are visiting the pages which are important anf profitable for your business, the increase in the pageviews endorse the fact that your content is performing exceptionally.
Organic Traffic
Organic traffic refers to the website visitors landed on a particular site as a result of using a search term on Search Engine Result Pages (SERPs). Organic traffic is just another source of website traffic that can be bought through paid ads. The main difference between organic traffic and paid search traffic is that organic traffic is free while paid traffic is paid for. If your organic traffic has shown a spike for a particular period and the pageviews to the critical pages have augmented, there is a likelihood that your content is performing well and generating revenue for your business.
Links
Links provide a firm support to rank high in search engines; the more websites link back to your pages, the more authoity your website will earn in the form of an increased PageRank – a signal Google uses to add more value to a particular web page for certain search terms and keywords.
RankBrain is part of Google’s overall search algorithm. And RankBrain is a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries. If your website is getting more backlinks, it indicates that
your content is performing well and creating value for your business.
Conversions
If more users are converting on your website, the content is resonating with their searches, needs, and other queries. Your content can become a driving force behind the massive conversions. If you track more conversion as a result of particular pages of your website, it means your content is playing its role and contributing to the overall revenue in your business. You can refine your content strategy based on your measurement, and dedicate a good amount of moner in the marketing budget for producing more content that can add further value to your business.
Engagement
Engagement is another signal that can shed light on the value being created by your website content. Engagement with the content has different interpretations, following the nature of interactions with different website elements, including videos, podcasts, PDFs, and subscriptions. Engagement with the content has a direct impact on conversions, links, organic traffic, and pageviews. The increased engagement with the content can yield bounteous positive outcomes for the business; however, better performing content can bring about this pleasant change.
