Navigate the Digital Sphere Seamlessly with Our Expert PPC Strategies
H&E Marketing Solutions specializes in providing cutting-edge Search Engine Marketing (SEM) services, with a primary focus on Pay-Per-Click (PPC) campaigns. In the dynamic landscape of digital marketing, PPC has emerged as a powerful tool to drive targeted traffic and generate leads. Our team at H&E Marketing Solutions understands the intricacies of crafting highly effective PPC campaigns that deliver measurable results for our clients. Our approach to PPC involves a meticulous combination of keyword research, ad copy optimization, and strategic bidding to ensure that our clients’ ads reach the right audience at the right time.
SEM needs specialized knowledge about Google Ads and Bing Ads. Based on formats, platforms, and targeting options, SEM can further be divided into Search Ads, Display Ads, Video Ads, Shopping Ads, and App campaigns. We have certified Google Ads experts who manage your Google Ads account by applying highly useful paid search advertising practices. We know that managing digital advertising campaigns on Google Ads and Bing Ads needs special requirements and expertise that can increase the conversion rates of your campaigns by monitoring KPIs. We leverage the latest tools and technologies to monitor and analyze campaign performance, making real-time adjustments to maximize ROI. H&E Marketing Solutions is committed to staying ahead of industry trends, continuously refining our strategies to keep our clients at the forefront of the digital advertising landscape. Trust H&E Marketing Solutions to be your partner in navigating the complex world of SEM and achieving unparalleled success in the digital marketplace.
We aim to propel businesses to new heights by increasing online visibility, driving traffic, and ultimately boosting conversions.
Keyword Research:
Conducting thorough keyword research to identify relevant and high-performing keywords for the client’s business.
Competitor Analysis:
Analyzing competitors’ advertising strategies and identifying opportunities to gain a competitive advantage.
Campaign Strategy:
Developing a comprehensive Google Ads campaign strategy based on the client’s goals, target audience, and budget constraints.
Ad Copywriting:
Creating compelling and relevant ad copies that encourage clicks and conversions.
Ad Extensions:
Utilizing ad extensions effectively to provide additional information and enhance the visibility of ads.
Landing Page Optimization:
Collaborating with the client to optimize landing pages for better user experience and increased conversion rates.
Budget Management:
Setting and managing advertising budgets to ensure optimal spending and return on investment.
Bid Management:
Monitoring and adjusting bid strategies to maximize ad visibility and maintain cost-effectiveness.
A/B Testing:
Conducting A/B tests on ad copies, keywords, and other elements to identify the most effective strategies.
Conversion Tracking:
Implementing conversion tracking to measure and analyze the success of ad campaigns in terms of desired actions (e.g., form submissions, purchases).
Analytics and Reporting:
Regularly analyzing campaign performance using tools like Google Analytics and providing detailed reports to clients.
Audience Targeting:
Utilizing advanced targeting options, such as demographic targeting, location targeting, and remarketing, to reach specific audience segments.
Quality Score Improvement:
Working on improving the quality score of ads by optimizing various elements, including ad relevance, landing page experience, and expected click-through rate.
Negative Keyword Management:
Identifying and managing negative keywords to filter out irrelevant traffic and improve campaign targeting.
Ad Position Monitoring:
Monitoring and adjusting ad positions to ensure optimal visibility on the search engine results page (SERP).
Ad Schedule Optimization:
Optimizing the ad schedule to display ads at times when the target audience is most active.
Continuous Optimization:
Iteratively refining and optimizing campaigns based on performance data and changes in the market.
Stay Updated on Industry Changes:
Keeping abreast of changes in the Google Ads platform and industry best practices to ensure campaigns are always up-to-date and effective.
Search Advertising
Our Google Search Advertising certified experts set up Ads campaigns on Google Search Network and its partner sites by using advanced Ads concepts. In the Google search engine, the search ads appear on SERP results when your customers and prospects look for products and services your business offers. PPC lets you show your ads even without paying; however, you only pay when people engage with your search ads. Our ads experts ensure that your ads can grow your business in your local search areas. Our Ads certified experts use the best practices for creating text ads, display, video, and mobile ads. They manage search ad campaigns, measure CTR, ads position, and ads budget; and optimize search ad campaigns across the Search Network.
- Create your search ads
- Choose keywords related to your business
- Set your campaign ads budget
- Monitor, track, and measure ad results
- Adjust ad extensions: location, sitelinks, etc.
- Adjust ads budget, keywords, extensions, ads text, etc.
Display Advertising
Our certified Ads experts will create text ads, customized ads in Gmail, banner display ads, and mobile app display ads. We also create highly interactive and responsive website ads. Display ads have multiple formats, including text, Gmail, banner, and app display ads. Display ads are appearing on millions of different affiliate websites and in over hundreds of thousands of mobile apps. With the display ads, you can reach out to your prospects and customers in real-time. Google display network has millions of websites, news pages, blogs, and Google other website properties such as Gmail and YouTube. We use the best practices while launching display ads by using advanced options for targeting, keywords, demographics, and remarketing.
- Create customized, responsive, and interactive display ads
- Launch display ads with specific targets
- Choose keywords, sites, & other display platforms
- Track, monitor & report about display ads
- Adjust budget & bid of display ads
- Set KPI & optimize ads for conversions
Video Advertising
YouTube is the most popular video platform, with over one billion users. Google Video Ads are creating brand awareness besides generating leads by attracting new prospects for businesses. We have a team of Google certified Video Advertising experts who use advanced video campaign concepts on YouTube and other Google affiliate networks. Our digital marketing team is adept at creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web. Video ads are shown to the people who are looking for your services or products in real-time. This video ad flexibility will help you save money on advertising, and you can have more budget to show your ads to the target audience. We can customize a video campaign for you, and the ads will appear before or next to related YouTube videos or in search results. We will select your audience based on age, gender, location, interests, and more.
- Set up YouTube video campaigns
- Choose budget & audience for video campaigns
- Customize video ads for search & in-stream categories
- Track, monitor & report on your video ad campaign
- Optimization for cost-per-view & view rate
- Budget, audience, and KPI adjustments
Mobile Advertising
Your customers are on the go, and mobile advertising seems the only reliable medium to reach out to your prospects and customers and offer them your products, services, and solutions. As the customers count on their mobile devices, businesses should also rely on mobile advertising to gain a considerable advantage over their competitors. Mobile advertising allows you an opportunity to grab your customers’ attention, with text-based search ads, graphics display ads, YouTube video ads, or in-app ads. You can help your customers by giving them authentic, helpful information in real-time. This promptness can create a long-lasting relationship between the brand and the customers. Our certified Mobile advertising experts set up your creatives and text ads and apply the best mobile advertising practices, including ad formats, bidding and targeting, and campaign measurement and optimization. We use mobile advertising ads at all kinds of levels: local or global scale. Our Ads experts ensure that your ads get in front of your prospects within a targeted area of your business. Our advertisers can also broadcast your mobile ads to entire regions or countries.
- Create mobile ads for Search, Display, YouTube, or Apps
- Set up & adjust mobile ad bidding
- Choose targeting options for optimum conversions
- Monitor, track & measure mobile advertising campaign
- Change bid, tweak ad copies and optimize conversion rate
- Link mobile ads to a mobile-friendly site
Shopping Advertising
- Set up a Merchant Center account
- Launch Shopping campaigns
- Update product feed on a regular basis
- Track, monitor & report on your account
- Attract more potential buyers
- Reach out to customers in real time
Our Search Engine Mareketing Tech Stack
Only some of the tools and technology we use to help our client’s Google Ads campaigns outperform their competition.
